Impact to Date - 14-18 NOW

Extraordinary arts experiences connecting people with the First World War

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Impact to date

14-18 NOW connects people with the First World War through the transformative power of the arts. Since 2014, we have been working in partnership with arts and heritage organisations across the UK to commission extraordinary new arts experiences.

  • 30 million people have experienced our projects so far
  • The programme has included over 200 artists from 35 countries
  • 3.5 million young people have engaged with the programme
  • Projects have taken place in 160 locations across the UK, from Orkney to Plymouth, Norwich to Belfast
  • 16.7 million people took part in LIGHTS OUT
  • Over 2.5 million people have seen the Poppies Wave and Weeping Window on tour
  • 63% of the British population were aware of Jeremy Deller’s We’re here because we’re here

Evaluation

14-18 NOW is evaluated by independent research agency Morris Hargreaves McIntyre. MHM have developed an evaluation framework for the programme, designed to capture a range of artistic, heritage, partnership, volunteering and audience outputs and outcomes.

During each season, MHM undertakes primary research with artists, project partners, volunteers, participants and audience members across the 14-18 NOW projects.

Download the reports below for a summary of findings from the 2014 and 2016 seasons.

Key findings to date include:

  • 14-18 NOW’s programme of large-scale contemporary arts events have set a new benchmark for the arts and heritage sectors in commemorating national moments both in the UK and internationally
  • Experiencing a 14-18 NOW project has demonstrably increased the UK public’s sense of relevance of the First World War. The more projects people experience – as individuals, families and communities – the greater the impact
  • We’re here because we’re here on 1 July 2016 raised the bar for cultural programming and is a leading model for large-scale artist-led commemoration in the UK and internationally
  • 14-18 NOW’s UK-wide programme of free events has reached more diverse audiences than normally for the arts and heritage sectors and shown the value of public outdoor arts in engaging new audiences
  • In undertaking work across the UK and a wide diversity of activity, 14-18 NOW is succeeding in achieving reach and resonance at a local, national and international level

The research shows that by re-shaping the commemorative act, 14-18 NOW projects have presented heritage on an individual, human scale and enabled artists, participants and audiences to connect emotionally and intellectually with the First World War. This has prompted people today to be more curious about the people who lived during the First World War. Our projects are inspiring people to find out more about the war across the world, the people who fought in it and those who experienced it on the home front.

A Successful First Season – 2014 Evaluation Report

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